Executive Storytelling for the PepsiCo Foods CCO
What We Did:
In 2024, we built a sustained executive visibility program for the PepsiCo Foods Chief Creative Officer that established him as one of the most recognized creative leaders in the CPG industry — culminating in a landmark presence at Cannes and a string of industry accolades. JPR developed a year-round media and positioning strategy timed to industry moments, with Cannes Lions as the anchor event, ensuring Chris and PepsiCo's creative work were part of the conversation before, during, and after the festival.
What We Saw:
Secured 14 media interviews with top-tier trade and business outlets throughout the year, generating 26 unique pieces of coverage that consistently framed PepsiCo's creative output as award-caliber and industry-leading.
Coordinated on-the-ground media and speaking opportunities at Cannes, positioning Chris as a sought-after voice on the future of CPG creativity at the moment the industry was paying closest attention.
Drove organic audience growth through consistent thought leadership, nearly doubling Chris's follower count over the course of 2024.
Chris was named to the Adweek Creative 50 and recognized across numerous industry awards in 2024 — cementing his reputation as a creative leader who sets the standard in CPG.
