Owning the narrative on National Snack Day for PepsiCo Foods
What We Did:
To own National Snack Day, PepsiCo Foods timed several new flavor launches across Lay's, Cheetos, and SunChips to the cultural moment, driving top-tier coverage from target outlets. We amplified the launches through personalized snackle-boxes sent to key snack influencers and friendlies, generating strong organic social coverage alongside traditional media.
What We Saw:
133 total mentions across news, blogs, social, and broadcast
167.8K total engagements, driven almost entirely by social
Coverage secured in top target outlets including Allrecipes, Parade, and Sporked
51% of coverage included at least one key message, with target media contributing to overall message penetration
Strong influencer activation on TikTok and Instagram, with creators reviewing new flavors and promoting PepsiCo's snack lineup to engaged audiences
