Establishing credibility in a crowded purpose-based landscape for Co:Collective

What We Did:

When Jaine PR began working with co: collective, the “purpose marketing”space was flooded with agencies, consultants, and platforms all competing for the same credibility. Our job was to make co:collective's voice the one worth listening to.

We built a dual strategy: putting the organization’s leadership team on the stages where the industry's decision-makers were already gathering, and generate the kind of editorial coverage that signals category leadership rather than category participation. Over the course of the engagement, we secured speaking placements and a conference footprint that spanned tech, marketing, and global business audiences.

We also created a third track entirely: a series of intimate leadership roundtables that brought co: collective's senior clients into the same room as editors and writers from the
Wall Street Journal, Forbes, and Fortune — building relationships that reinforce credibility long after the coverage runs.