Relaunching a Global Festival and Brand Identity for Mozilla Foundation
What We Did:
When the most consequential tech debates of 2025–2026 demanded a clear voice, JPR made sure Mozilla Foundation's was the loudest in the room. Across a crafted rebrand, a global festival in Barcelona, a children's toy privacy investigation, and the launch of Nothing Personal, we engineered a multi-front media strategy.
What We Saw:
937 placements across traditional media, social, syndications, and press release pickups in 8+ countries put Mozilla's work in front of the audiences that matter most.
Car Privacy Research broke through at the highest level, landing AP and the Washington Post alongside the Atlanta Journal-Constitution, Philadelphia Inquirer, Arab News, and 100+ local outlets globally.
The Toy Security Report hit at exactly the right moment — an exclusive Axios story broke nationally during the holiday season, syndicated to MSN, and earned a slot in Politico's Cybersecurity newsletter, reaching the policymakers and power readers who shape the conversation.
