StoryFounded Collective

A 6-month PR and communications partnership for early-stage, female-founded CPG brands ready to scale their visibility, credibility, and growth. 

More women are founding companies than ever before and yet only 2% of VC funding goes to female founders.

So, you do what you've always done: you figure it out yourself. You wear every hat. You bootstrap. You stretch resources further than they were ever meant to go. 

Jaine PR spent years in the rooms where legacy brands were built. We worked with established companies post-exit — the brands that made it, that broke through, that became household names. And so frequently we asked ourselves the same question: What if, before the exit and the scale and the recognition, someone had been there to help them tell the story that got them there? 

The answer to that question became StoryFounded Collective. 

StoryFounded Collective exists to bring strategic, hands-on partnership to the founders who need it most — early-stage, female-founded CPG brands who are ready to grow. 

For most early-stage founders, Public Relations feels like one of three things: 

  1. Something you can't afford.

  2. Something you don't know how to do.

  3. Something you'll get to eventually — once the business is bigger, more stable, more ready. 

Here's what we know: waiting doesn't work. Visibility builds momentum and builds the business. The founders who break through are rarely the ones with the biggest budgets — they're the ones whose stories got told at the right time, in the right rooms, to the right people. You don't need to be bigger or have a bigger budget to deserve PR strategy. You need PR to help you get there. 

What You’ll Get:

Strategic Communications Planning & Market Positioning: We build a comms strategy around your business goals and conduct a competitive audit to understand where you stand and how to own your space. 

Founder & Brand Narrative Development: A compelling story of who you are as a founder and how it connects directly to your brand and business. Crafted to resonate with press, partners, investors and customers. 

Earned Media Engagement: Proactive media outreach and relationship building, spokesperson media training, briefing and prep support for opportunities, media list development, and earned creator strategy and outreach. 

We've structured our pricing specifically for this cohort to make PR services affordable, attainable, and easier to access for female founders ready to tell their story. 

6-month retainer  ·  Limited to 4–5 founders  ·  Cohort-specific pricing $9,000

READY FOR YOUR STORY TO BE FOUND? 

Apply here. Tell us about your brand, where you are, and what you're looking to achieve. 

Schedule your intake call here. We'll connect to make sure this is the right fit for both of us.