Introducing a New way to Feed Your Child for Nomie
What We Did:
To launch Nomie — a first-of-its-kind just-add-water organic meal brand for kids — Jaine PR orchestrated a launch strategy timed to the Summer Fancy Food Show, securing trade, consumer, and social coverage simultaneously. We led with a NOSH interview that went live on launch day alongside press releases across SFA and Startup CPG, seeded key food media and influencers with product ahead of the show, and worked the floor at SFFS to hand-deliver samples and secure on-the-spot interviews with editors from Food Navigator, TODAY, Bloomberg, and Express Checkout.
What We Saw:
20 placements across trade publications, newsletters, online media, and social — all within 7 days of launch
Launch-day feature in NOSH followed by two additional newsletter mentions
Coverage in Progressive Grocer (Fancy Food Show trends roundup), Trend Hunter (617K+ monthly visitors), and Thing Testing (168K+ monthly visitors) — reaching grocery industry insiders and trend-forward consumers alike
Strong newsletter penetration across Express Checkout (Substack + Instagram), This Week in CPG, and NOSH Daily Briefing, hitting the CPG community's most-read inboxes
Organic social pickup from Milk and Cardamom (135K followers), Illuminate Food (37.2K), Snaxshot, Foodboro, and Express Checkout Instagram — all unpaid
A robust earned media pipeline with confirmed interviews at NJBiz and samples in-hand with editors at Bon Appétit (flagged for Pantry Awards consideration), Forbes, Parents, and freelancers who regularly contribute to Buzzfeed, Popsugar, Romper, and USA Today
